Brand Strategist & Community Architect for Conscious Brands
I transform wellness and conscious brands into thriving communities by combining deep marketing expertise with an unusual talent: I learn whatever it takes to get results. Video production? Learned it. Web development? Built it. Community platforms? Mastered them.
This approach has helped me build three successful brands from scratch, achieve engagement rates 2X industry standards, and create frameworks now used by organizations from professional sports teams to global wellness brands.
Currently seeking opportunities where strategic thinking, creative execution, and measurable impact matter more than checking conventional boxes.
3
Brands Built
from zero to global
203k+
organic reach
79%
community engagement
vs. 15% industry standard
50%
Email Open Rate
vs. 25% industry standard
Featured Projects
Three brands built from zero to global reach
Our Breath Collective
Complete Brand & Community Development • 2019 - Present
I co‑founded Our Breath Collective to make functional breathing, nervous system literacy, and personal exploration more accessible. What began as a simple Facebook Group accepting manual payments via PayPal has grown into a globally recognized community spanning 52 countries, serving everyone from beginners to professional athletes and health practitioners. I also have been serving as the breath coach for the San Diego Padres for the past two seasons (2024-2025).
My role included
Designing the brand architecture, identity, and long‑term vision
Building curriculum for and teaching flagship programs, including Breath School Teacher Training and the Breathwork Intensive
Leading daily live breath sessions for thousands of members worldwide
Managing a team of teachers (Breath Guides)
Creating a full content and education ecosystem across social, email, community, and courses
Partnering and managing a team of guest guides (teachers) and collaborators
Community
2,000+ members served globally, from 52 countries and all 50 US states
1,500+ live breath sessions delivered
100+ facilitators trained in 6 cohorts
18 Breath Guides
15.5k Instagram
4200 Email subscribers
Measurable Impact
4,200
Email Subscribers
50% open rate
196
Paying Members
79% active rate
2000+
Global Market Reach
from local start
230k
Viral Organic Reach
Single Campaign
1500+
Live Breath Sessions
Delivered
Skills & Technologies ApplieD
Social Supply Co.
Co-Founder Social Media Marketing Agency • 2014 - 2022
I co-founded Social Supply as a social-first marketing agency at a time when brands were just beginning to understand the power of community, content, and digital storytelling. What started as social media management evolved into a strategy-led agency helping lifestyle, wellness, and consumer brands align content, messaging, and growth with real business objectives.
My role spanned strategy, leadership, creative direction, and operations, with a particular focus on building systems that translated brand identity into consistent, high-quality digital expression.
Core responsibilities and contributions
Led brand and marketing strategy rooted in content, audience insight, and measurable business goals
Developed positioning, messaging, and storytelling frameworks that guided social, web, and campaign execution
Built and oversaw organic and paid social strategies aligned with KPIs and broader marketing objectives
Directed social-first content creation, balancing creative quality with scalability and efficiency
Led copywriting across platforms including social, web, email, and campaign assets
Designed and managed influencer strategies to support awareness, growth, and product launches
Managed client relationships as the primary strategic partner, advising founders and leadership teams
Led staff development, mentorship, and internal team operations during agency growth
Supported company operations and long-term development as the agency scaled
Clients included
Measurable Impact
8
Years Active
Successful Operation
2023
Acquired
As a strategic partner
50+
Clients served
Across industries
10
Employees
Development & Mangagment
Skills & Technologies ApplieD
MANDA
Co-Founder & Chief Marketing Officer • 2014 - 2022
I founded MANDA to redefine natural suncare using organic, food-grade ingredients and Thanaka, an ancient botanical from Myanmar. The brand was built at the intersection of performance, nature, and thoughtful design, with a focus on creating products people could trust on their bodies and feel proud to use.
I built MANDA from conception through launch and expansion, shaping the brand story, product vision, and go-to-market strategy from the ground up. While I collaborated with external creatives on logo and visual execution, I was responsible for the brand’s narrative, positioning, product line, and all marketing initiatives.
Core responsibilities and contributions
Wrote the original business plan and helped define the long‑term vision and growth strategy
Developed the brand essence, storytelling, and positioning that guided all marketing and communication
Led product concepting and line development in alignment with the brand’s performance‑meets‑nature ethos
Launched and ran a successful Kickstarter campaign that funded the first production run
Participated in fundraising efforts and investor outreach
Worked closely with creative partners to translate brand strategy into visual identity and packaging
Led all marketing efforts including email, social, blog, paid social, and influencer campaigns
Built and managed a robust influencer network across surf, outdoor, and wellness communities
Designed and executed events, trade shows, and experiential activations
Designed and built the original MANDA website
Supported operations, including fulfillment and early‑stage logistics
Impact and recognition
Helped shape the early organic sunscreen market through product innovation and education
Featured at the Outerknown Fiji Pro and Outerknown Surf Ranch Pro, with products used by professional athletes
Earned strong organic word‑of‑mouth and a loyal customer base who actively shared and advocated for the brand
Secured press and visibility within the outdoor, surf, and wellness industries
Featured in Outside Magazine, Men’s Health, Forbes, Travel + Leisure, Elle, Conde Nast Traveler, Gear Patrol, AFAR, Transworld Business, Huffington Post, and Sunset magazine
Measurable Impact
20k
Email Subscribers
including customer database
15%
Return Customer Rate
29k
Instagram Following
Driving 41% of web traffic
300+
Total Retailers
with 10 regional sales reps
4.5
ROAS
on paid social
SKILLS & SERVICES
This work is informed by building and scaling three distinct yet connected ventures: a marketing agency, a consumer product brand, and a global wellness and education platform. Together, they reflect my ability to think strategically, lead creatively, and build systems that connect brand, community, and experience.
Brand Strategy & Marketing Leadership
Brand architecture, positioning, and narrative development
Messaging systems and storytelling frameworks
Go-to-market strategy for products, programs, and platforms
Campaign planning and creative direction
Community-led and trust-based growth strategies
Influencer and partnership strategy
Content strategy across social, email, web, and editorial
Paid and organic social strategy aligned with business goals
Analytics & Data Analysis
Community, Education & Experience Design
Community building and membership ecosystems
Curriculum and education platform design
Workshop, retreat, and event creation
Experiential marketing and live activations
Digital learning systems and content ecosystems
Facilitation and group leadership
Circle Platform Expert
Creative Direction & Content
Social-first content systems
Copywriting for brand, marketing, and education
Graphic Design (Photoshop, Canva, Keynote)
Video Production (Setup, Filming, Editing - Adobe Premiere)
Email Marketing & Email Funnel Flows
Editorial and long-form storytelling
Website concepting and build direction (plus HTML/CSS)
Creative collaboration with designers, filmmakers, and educators
Leadership, Operations & Growth
Founder and executive-level leadership
Team building, mentorship, and staff development
Client relations and strategic advising
Business planning and early-stage fundraising support
Cross-functional collaboration with creative, product, and ops teams
Systems thinking across brand, marketing, and delivery
Wellness, Performance & Human-Centered Work
Breathwork and performance coaching
Breathing Behavior Analysis
Performance Activation and Recovery Protocols
Nervous system literacy and resilience training
Corporate wellness and team-based programs
Athlete and high-performer support
Human-centered approaches to performance, presence, and recovery
Education
University California, Santa Barbara
BA, Global Studies - 2000-2004
Landmark Education
Curriculum for Living - 2007-2009
Professional School of Behavioral Health Sciences
Certified Breathing Behavior Analysis (CBBA) - 2022-2023
Innerfire
Certified Wim Hof Instructor - 2018-2014