Brand Strategist & Community Architect for Conscious Brands
I transform wellness and conscious brands into thriving communities by combining deep marketing expertise with an unusual talent: I learn whatever it takes to get results. Video production? Learned it. Web development? Built it. Community platforms? Mastered them.
This approach has helped me build three successful brands from scratch, achieve engagement rates 2X industry standards, and create frameworks now used by organizations from professional sports teams to global wellness brands.
Currently seeking opportunities where strategic thinking, creative execution, and measurable impact matter more than checking conventional boxes.
3
Brands Built
from zero to global
203k+
organic reach
79%
community engagement
vs. 15% industry standard
50%
Email Open Rate
vs. 25% industry standard
Featured Projects
Three brands built from zero to global reach
Our Breath Collective
Complete Brand & Community Development • 2019 - Present
I co‑founded Our Breath Collective to make functional breathing, nervous system literacy, and personal exploration more accessible. What began as a simple Facebook Group accepting manual payments via PayPal has grown into a globally recognized community spanning 52 countries, serving everyone from beginners to professional athletes and health practitioners.
My role includes
Designing the brand architecture, identity, and long‑term vision
Building curriculum for and teaching flagship programs, including Breath School Teacher Training and the Breathwork Intensive
Leading daily live breath sessions for thousands of members worldwide
Managing a team of teachers (Breath Guides)
Creating a full content and education ecosystem across social, email, community, and courses
Partnering and managing a team of guest guides (teachers) and collaborators
Community
2,000+ members served globally, from 52 countries and all 50 US states
1,500+ live breath sessions delivered
100+ facilitators trained in 6 cohorts
18 Breath Guides
15.5k Instagram
4200 Email subscribers
Measurable Impact
4,200
Email Subscribers
50% open rate
196
Paying Members
79% active rate
2000+
Global Market Reach
from local start
230k
Viral Organic Reach
Single Campaign
1500+
Live Breath Sessions
Delivered
Skills & Technologies ApplieD
Social Supply Co
Social Media Marketing Agency • 2016 - 2020
🎯 The Challenge
Launch and scale a social media marketing agency in a saturated market while maintaining quality and differentiation.
⚡ The Solution
- Developed unique positioning focused on authentic storytelling
- Created scalable systems for consistent client delivery
- Built diverse portfolio across multiple industries, including Fortune 500 companies
- Established repeatable and effective content creation processes